SWEDISH FISH - SEL-FISH SANTA
agency - majority
selfish santa highlights the idea
that while sharing is usually celebrated,
some things—like swedish fish—are
just too good to give up. by showing
even the most selfless figure, santa,
embracing a little "sel-fishness,"
the campaign playfully gives everyone
permission to put themselves first too.
selfish santa highlights the idea
that while sharing is usually celebrated,
some things—like swedish fish—are
just too good to give up. by showing
even the most selfless figure, santa,
embracing a little "sel-fishness,"
the campaign playfully gives everyone
permission to put themselves first too.


