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 studio ce

SWEDISH FISH - SEL-FISH SANTA




agency - majority

selfish santa highlights the idea
that while sharing is usually celebrated,
some things—like swedish fish—are
just too good to give up. by showing
even the most selfless figure, santa,
embracing a little "sel-fishness,"
the campaign playfully gives everyone
permission to put themselves first too.

                                                                                           





                                                                                                                      
 



i woke up one day and decided to be a designer >.<