YES, AND
client - sheamoisture
sheamoisture has partnered with pop culture's favorite, serena page, winner
of love island season 6, as the new brand ambassador and face of its "yes, and"
anthem. The video spotlights the gen z cultural icon as she transitions
effortlessly from beachside bliss to game night at home with the girls to
owning the red carpet – always empowered, always evolving,
and always sheamoisture.
brief
relaunch sheamoisture as the go-to brand for any style.
major truth
black hair is limitless. and so are black women.
:30s film
who better to amplify our message than
serena page -- the unforgettable,
fan-favorite winner of love island season 6?
film stills
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hair styles
curly
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silk press
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boho knotless braids
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styling videos
a curated suite of products
for every style. we launched
the campaign with a placement
at the bet awards, then
expanded the story
across social.
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styling video stills
group
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honey
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laura
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liy liy
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nina
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kvs
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yes, and news stand
the yes, and magazine
was launched at a pop
up in astor place in
new york city.
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yes, and magazine
a limited edition physical
magazine offering inspiration
and a shea product tailored
for every style.
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headlines & social
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hair styles
curly
silk press
boho knotless braids
styling videos
a curated suite of products
for every style. we launched
the campaign with a placement
at the bet awards, then
expanded the story
across social.
styling video stills
group
honey
laura
liy liy
nina
kvs
yes, and news stand
the yes, and magazine
was launched at a pop
up in astor place in
new york city.
yes, and magazine
a limited edition physical
magazine offering inspiration
and a shea product tailored
for every style.
headlines & social
client - sheamoisture
asmirh davis – president & founding partner
jorge hernandez - cmo & founding partner
micöl rankin - gcd
leandra langhorne - senior cw
erika casales - senior ad
sierra wheeler - ad/designer
carmelle kendall - acd
adia betts - freelance cw
jess noel - director, creative brand strategy
ama mckinley - strategy director
christine presto - senior producer
jeremiah stephenson - associate producer
liv higgins & matt joyner - freelance producers
fuming cao - head of account management
christina tuck - associate account director
kajal patel - director
golden child - production company
unit - post production company
photographer - felisha tolentino
retouching - feather