VERIZON NYC TAKE OVER
agency: mccann ny
Verizon's most extensive OOH advertising
takeover to date. Taking over Times Square
Station with a strategic blend of traditional
and digital mediums, the campaign started
with Subway Takeovers in the heart of New
York City. It dominated key airport spaces in
NYC, LA, Nashville, and Salt Lake City. To
widen the campaign's footprint, digital and
printed OOH elements spread across Detroit,
Phoenix, San Francisco, and Denver, targeting
diverse demographics nationwide.
the team
design director - emely perez
associate design director - chen chieh
senior designer - travis bonilla
senior designer / animator - desmond cheung
designers - sierra wheeler, eva vidan, becca lee, mike tully